Sales Representative resume example

Sales Representative resume example: B2B industrial field sales, territory grown from $4.9M to $6.8M, 121% of quota and two President's Club awards.

Cover letter for this role

Brian Kowalski

Territory Sales Representative | Industrial Supplies and MRO | B2B Field Sales

Detroit, MI10 years of experience

Summary

Territory sales representative with 10 years in industrial B2B sales across southeast Michigan. Manages a $6.8M territory of manufacturers and automotive suppliers, growing it through plant-floor relationships and consultative selling. Consistently above quota and comfortable in both hunting and account growth.

Experience

Territory Sales RepresentativeJan 2021 - Present

Great Lakes Industrial Supply

  • Grew territory revenue from $4.9M to $6.8M in 5 years; 121% of quota in 2025 and President's Club in 2023 and 2025.
  • Won 40 new manufacturing accounts in the last 2 years through plant tours, cold outreach and distributor referrals.
  • Placed vending machines for cutting tools and PPE at 18 customer sites, lifting repeat revenue at those accounts by an average of 30%.
  • Visit 12 to 15 customers a week and keep every opportunity and call note up to date in Salesforce.
  • Negotiated a 3-year supply agreement worth $1.4M with a Tier 1 automotive supplier.
Inside Sales Representative, then Outside Sales RepresentativeNov 2016 - Dec 2020

Motor City Fasteners

  • Handled 40 to 60 customer quotes a day as inside sales, with same-day turnaround on 95%.
  • Promoted to outside sales in 2019 and grew a $1.8M book by 22% in the first year.
  • Kept key accounts through the 2020 slowdown, with no top-20 customer lost.

Skills

  • B2B Field Sales
  • Territory Management
  • Consultative Selling
  • New Business Development
  • Account Growth
  • Contract Negotiation
  • Salesforce CRM
  • Pipeline Forecasting
  • Industrial Products and MRO
  • Vendor-Managed Inventory

Certifications

  • Certified Professional Salesperson (CPSP), National Association of Sales Professionals

Education

BA in Business Administration, Wayne State University, 2016

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What hiring managers check first

Quota attainment

Sales managers look first at quota percentage by year. Include it, along with any awards.

Territory size and growth

Revenue at start and now shows the growth you have driven.

New business

The number of new accounts won shows you can hunt, not just maintain.

Industry knowledge

Industrial sales rewards people who understand plants and buyers. Name your markets.

Keywords the applicant tracking system matches

  • Sales Representative
  • Territory Sales
  • Outside Sales
  • B2B Sales
  • Industrial Sales
  • MRO
  • Quota Attainment
  • New Business Development
  • Account Management
  • Salesforce
  • Consultative Selling
  • Manufacturing

Use the ones that are true of you, in the words the posting uses.

Mistakes to avoid

  1. No numbers

    A sales resume without quota, revenue or growth figures will be passed over.

  2. Only listing activities

    Calls and visits matter, but results matter more. Lead with outcomes.

  3. Hiding promotions

    Moving from inside to outside sales shows progression. Make it visible.

Questions

How long should a sales resume be?
One page up to about 10 years, two pages if you have many awards and major deals to show.
Should I list my quota every year?
List the last 3 to 5 years if they are strong. If one year was weak, focus on overall growth instead.
How do I move from inside to outside sales?
Show that you managed accounts, handled quotes quickly and built relationships. Ask for field ride-alongs to gain experience.

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