Social Media Manager resume example

Social Media Manager CV example from Brighton: TikTok grown to 210,000 followers, TikTok Shop at £420k in year one and 60 micro-creators on board.

Cover letter for this role

Chloe Barnes

Social Media Manager | TikTok, Instagram and Creator Partnerships | Beauty and DTC

Brighton6 years of experience

Summary

Social Media Manager with 6 years in agency and in-house roles, now leading social for a fast-growing skincare brand. Plans content around products and customers, runs a creator programme and ties social activity to sales through TikTok Shop and Instagram. Manages a team of 2 and a £15k monthly paid social budget.

Experience

Social Media ManagerFeb 2023 - Present

Lanes & Co. Skincare

  • Grew TikTok from 8,000 to 210,000 followers in 2 years, with an average engagement rate of 6.4%.
  • Launched TikTok Shop in 2024; it generated £420k in sales in its first 12 months, about 18% of online revenue.
  • Built a creator programme of 60 micro-creators on gifting and commission, which produces 80+ videos a month.
  • Manage a £15k monthly paid social budget and a team of 2, a content creator and a community executive.
  • Cut average response time to comments and DMs from 9 hours to under 2 with a triage system and saved replies.
Social Media ExecutiveSep 2020 - Jan 2023

Kemptown Creative

  • Ran organic social for 7 clients in food, drink and hospitality, planning 100+ posts a month.
  • A Reels series for a local brewery reached 1.2 million views and doubled taproom bookings over one summer.
  • Produced monthly reports that tied social results to client sales or bookings.

Skills

  • Social Media Strategy
  • TikTok and TikTok Shop
  • Instagram and Reels
  • Creator and Influencer Partnerships
  • Content Planning
  • Short-Form Video
  • Paid Social (Meta, TikTok)
  • Community Management
  • Social Analytics
  • Team Management

Certifications

  • Meta Certified Digital Marketing Associate

Education

BA (Hons) Media and Communication, University of Sussex, 2020

Fictional candidates and employers. Any resemblance to a real person or company is coincidental.

Now for your own experience and a real posting

Jobiko writes a resume and a cover letter from what you have actually done, for the posting you choose, and shows you both before anything is sent.

Build my resume →

What hiring managers check first

Sales and business results

Hiring managers increasingly want social to drive revenue. Include sales, traffic or leads from social.

Platform expertise

Name the platforms you know best and show growth or engagement on each.

Creator and community skills

Creator programmes and community management are core to modern social roles.

Leadership and budget

Team size and paid budget show seniority.

Keywords the applicant tracking system matches

  • Social Media Manager
  • Social Media Strategy
  • TikTok
  • TikTok Shop
  • Instagram
  • Influencer Marketing
  • Creator Partnerships
  • Content Creation
  • Community Management
  • Paid Social
  • Social Commerce
  • Analytics

Use the ones that are true of you, in the words the posting uses.

Mistakes to avoid

  1. Only follower counts

    Followers alone are a vanity metric. Pair them with engagement and sales.

  2. No portfolio

    Link to accounts or examples of content you created or managed.

  3. Generic summary

    Say which industries and platforms you know, rather than 'social media enthusiast'.

Questions

How long should a social media manager CV be in the UK?
One to two pages. Include links to your work at the top.
Should I include my personal social accounts?
Only if they are professional and relevant. Brand accounts you managed are more important.
Do certifications matter for social media roles?
They can help early on, but results and a strong portfolio matter much more.

More examples

← All resume examples