Liam Novak
Summary
Content writer experienced in shaping editorial calendars, drafting publication-ready copy, and coordinating reviews with stakeholders. Strong track record producing SEO-aware landing pages, product messaging, and lifecycle emails with consistent brand voice and measurable improvements.
Experience
- Drafted and edited patient-facing articles, improving clarity by standardizing headings and reading-level guidelines.
- Managed monthly editorial calendars across service lines, reducing last-minute revisions through earlier stakeholder check-ins.
- Rewrote web copy for intake workflows, increasing form completion by clarifying calls to action.
- Produced landing pages and help-center articles, aligning messaging with product updates and release notes.
- Collaborated with design on microcopy, revising error states and onboarding text for better user comprehension.
- Maintained a style guide, reducing inconsistencies by enforcing terminology and tone rules.
- Wrote press releases and newsletters, improving structure by using plain-language formats and active voice.
- Updated public webpages for program changes, minimizing confusion by adding FAQs and document links.
- Coordinated approvals with legal and program teams, shortening turnaround by standardizing review checklists.
Skills
Editorial calendar · Plain-language writing · SEO content briefs · Landing page copy · Help-center articles · Email lifecycle copy · Content style guide · Stakeholder editing · Fact-checking and QA · Tone and voice
Certifications
Google Analytics (GA4) Certification · HubSpot Content Marketing Certification
Education
Bachelor of Arts in Professional Writing, State University of the Southwest (Public, mid-sized)