Content Writer resume example

Content Writer resume example for B2B SaaS: organic traffic tripled to 43,000 monthly sessions and case studies used in 60% of late-stage deals.

Cover letter for this role

Rachel Kim

Content Writer, B2B SaaS | SEO Articles, Case Studies and Product Content

Chicago, IL4 years of experience

Summary

Content writer with 4 years in B2B software and agency work. Writes search-led articles, customer case studies and product pages for finance and operations buyers. Interviews subject experts, turns them into clear copy and measures what each piece does for traffic and demo requests.

Experience

Content WriterJun 2024 - Present

Sablecrest Software

  • Organic blog traffic tripled in 18 months, from 14,000 to 43,000 monthly sessions, on a plan of 6 new articles a month plus refreshes.
  • Wrote 12 customer case studies from interviews with controllers and CFOs; sales now attaches them to 60% of late-stage deals.
  • Our accounts payable guide ranks in the top 3 on Google for 9 target keywords and brings in about 80 demo requests a quarter.
  • Edit guest posts and product marketing drafts for style and accuracy, 10 to 15 pieces a month.
Content Marketing AssociateOct 2022 - May 2024

Lakeshore Digital

  • Wrote 120+ blog posts, landing pages and emails for 8 B2B clients in software, logistics and healthcare.
  • Hit agency deadlines on 97% of assignments while managing 4 to 6 clients at a time.
  • A rewritten email nurture series for a logistics client lifted click-through from 2.1% to 3.8%.

Skills

  • B2B Content Writing
  • SEO Writing and Keyword Research
  • Case Studies
  • Editing and Proofreading
  • Subject Matter Expert Interviews
  • Content Strategy
  • WordPress and Webflow
  • Ahrefs and Google Search Console
  • Google Analytics 4
  • AP Style

Certifications

  • HubSpot Content Marketing Certification
  • Google Analytics Certification

Education

BA in English, Loyola University Chicago, 2022

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What hiring managers check first

Results tied to your writing

Traffic, rankings, demo requests or sales usage show that your content did a job. Pick one or two numbers per role.

Audience expertise

B2B hiring managers want writers who understand their buyer. Name the audiences you write for, like finance leaders or IT teams.

A portfolio link

Most content hiring decisions depend on samples. Put a portfolio link in your header and make sure it works.

Range of formats

Articles, case studies, emails and product pages each require different skills. Show which ones you can deliver.

Keywords the applicant tracking system matches

  • Content Writer
  • B2B Content
  • SEO Writing
  • Content Marketing
  • Case Studies
  • Blog Writing
  • Keyword Research
  • Editing
  • SaaS
  • Google Analytics
  • Content Strategy
  • Copywriting

Use the ones that are true of you, in the words the posting uses.

Mistakes to avoid

  1. Word counts instead of impact

    'Wrote 50 articles a month' says volume, not quality. Pair output with what it achieved.

  2. Typos on a writer's resume

    One error can end your chances. Proofread aloud and have someone else check it too.

  3. A generic summary

    'Passionate storyteller' tells the reader nothing. Say what you write, for whom and with what results.

Questions

Should I include writing samples with my resume?
Link to 3 to 5 of your strongest published pieces rather than attaching files. Choose samples close to the job you want.
How do I show results if I don't have access to analytics?
Ask your editor or manager for key numbers, or use outcomes you do know: pieces published, deadlines met, feedback from clients or sales.
How long should a content writer resume be?
One page for under 8 years of experience. Let your portfolio carry the depth.

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