Aoife Murphy
Senior Graphic Designer | Brand Identity, Packaging and Campaigns
Summary
Senior Graphic Designer with 8 years in a branding studio and a print and packaging company. Leads identity projects from first sketches to finished guidelines and knows exactly how a design behaves on press. Works fluently in Adobe Creative Cloud and Figma, and presents work to clients with a clear rationale.
Experience
Senior Graphic DesignerJun 2022 - Present
Shandon Studio
- Lead designer on 18 brand identity projects for food, hospitality and tourism clients, from logo to full guidelines.
- Designed the rebrand for a regional dairy co-operative across 60 product SKUs; retailer listings grew from 3 chains to 5 within a year.
- Built a shared design system in Figma for a client with 3 sub-brands, cutting their in-house artwork time by roughly a third.
- Present concepts directly to clients and have kept first-round approval at about 70% of projects.
- Mentor 2 junior designers and review all artwork before it goes to print.
Graphic DesignerOct 2018 - May 2022
Blackwater Print & Packaging
- Designed packaging and point-of-sale materials for 40+ Irish food and drink brands.
- Prepared print-ready artwork with dielines, spot colours and varnish layers; press reprints due to artwork errors fell to under 1%.
- Created a template library that reduced routine artwork turnaround from 3 days to 1.
Skills
- Brand Identity
- Packaging Design
- Typography
- Adobe Illustrator, InDesign and Photoshop
- Figma
- Print Production and Prepress
- Brand Guidelines
- Art Direction
- Layout and Editorial Design
- Client Presentations
Education
BA (Hons) Visual Communications, CIT Crawford College of Art and Design, Cork, 2018