Marketing Manager resume example

Marketing Manager resume example from Toronto: 12 years, online sales up 64% on 20% more spend, a relaunch that lifted brand awareness to 34%, a team of 5.

Cover letter for this role

Rebecca Goldstein

Marketing Manager | Brand, Omnichannel Campaigns and Team Leadership

Toronto, ON12 years of experience

Summary

Marketing Manager with 12 years across agency, financial services and home furnishings retail. Leads a team of 5 and a $2.4M annual budget covering brand, digital and in-store campaigns. Plans from customer research and holds every channel to a revenue or acquisition target.

Experience

Marketing ManagerJan 2022 - Present

Maple & Birch Furniture

  • Lead a team of 5 and a $2.4M annual budget across 9 showrooms and ecommerce.
  • Online sales grew 64% in 3 years while marketing spend rose 20%, driven by a shift from print flyers to paid social, search and email.
  • Relaunched the brand in 2023 after 12 customer interviews and a survey of 1,800 buyers; aided awareness in Ontario rose from 21% to 34%.
  • Built the company's first customer data platform setup with the CRM team, allowing 14 segmented email journeys.
  • Report monthly to the CEO on return on ad spend, customer acquisition cost and store traffic.
Senior Marketing SpecialistMar 2018 - Dec 2021

Kingsway Credit Union

  • Managed acquisition campaigns for chequing, mortgages and TFSAs across 22 branches.
  • A mortgage renewal campaign retained $48M in balances at risk of leaving in 2021.
  • Moved campaign reporting into a single dashboard shared with branch managers.
Marketing Coordinator, then Account ManagerJun 2014 - Feb 2018

Queen West Agency

  • Coordinated campaigns for 10 retail and hospitality clients.
  • Promoted to account manager in 2016 and managed $1.2M in annual client billings.

Skills

  • Marketing Strategy
  • Brand Management
  • Omnichannel Campaigns
  • Budget Management
  • Team Leadership
  • Customer Research
  • Paid Social and Search
  • Email and CRM Marketing
  • Marketing Analytics
  • Agency Management

Certifications

  • Chartered Marketer (CM), Canadian Marketing Association

Education

Bachelor of Commerce, Marketing, Toronto Metropolitan University (then Ryerson University), 2014

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What hiring managers check first

Budget and team size

These define the level of a marketing manager role. Put both in your current position.

Commercial results

Sales growth, acquisition cost or retention tie marketing to revenue, which is what executives care about.

Strategic work

Brand relaunches, channel shifts or customer research show you set direction, not only run campaigns.

Leadership

How you manage people and agencies matters for manager roles. Give examples.

Keywords the applicant tracking system matches

  • Marketing Manager
  • Marketing Strategy
  • Brand Management
  • Omnichannel Marketing
  • Digital Marketing
  • Budget Management
  • Team Leadership
  • Customer Acquisition
  • CRM
  • Email Marketing
  • Retail Marketing
  • ROI

Use the ones that are true of you, in the words the posting uses.

Mistakes to avoid

  1. Listing every channel you have touched

    Focus on the few where you drove results. Breadth without depth reads as junior.

  2. Only vanity metrics

    Impressions and followers rarely impress hiring managers. Tie results to sales or leads.

  3. Hiding team leadership

    If you manage people, say how many and what they do.

Questions

How long should a marketing manager resume be?
Two pages is standard in Canada for 10+ years of experience. Keep older roles short.
Is the Chartered Marketer designation worth it?
It is a recognized Canadian credential and can help, but results and leadership experience matter more.
Should I include a portfolio?
A short case-study deck or link helps for brand-heavy roles. Keep it to three or four campaigns with results.

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