Isabel Moreno
Senior Product Designer (UX) | Research, Interaction Design and Design Systems
Summary
Senior Product Designer with 7 years in education technology and insurance. Leads design from research through to shipped interfaces, working closely with product managers and engineers. Runs usability tests on every major feature, builds accessible design systems and measures designs by task success and support tickets, not by how they look in a portfolio.
Experience
Lakeview Learning
- Redesigned the teacher gradebook after 24 classroom interviews; task success in usability tests rose from 62% to 91%.
- Gradebook support tickets fell 45% in the semester after launch.
- Built and maintain the Figma design system of 120+ components used by 5 product teams, meeting WCAG 2.1 AA.
- Run 3 to 4 usability studies a month with teachers, students and parents.
- Mentor 2 mid-level designers and lead the weekly design critique.
Capitol Square Insurance
- Redesigned the online claims form; completion rate went from 48% to 73% and phone claims dropped by 20%.
- Created a customer journey map for auto claims from 18 customer interviews, which shaped a 2-year roadmap.
- Worked with engineers to ship 30+ features across web and mobile apps.
Skills
- User Research
- Usability Testing
- Interaction Design
- Figma
- Prototyping
- Design Systems
- Accessibility (WCAG 2.1)
- Journey Mapping
- Information Architecture
- Workshop Facilitation
Certifications
- Nielsen Norman Group UX Certification (Interaction Design specialty)
Education
BS in Design Studies, University of Wisconsin–Madison, 2019