Digital Marketing Specialist resume example

Digital Marketing Specialist resume example for DTC: $100K a month in paid media at 4.1x ROAS, email grown to 27% of revenue and acquisition cost down 22%.

Cover letter for this role

Sofia Hernandez

Digital Marketing Specialist | Paid Social, Google Ads and Lifecycle Email | DTC

Austin, TX4 years of experience

Summary

Digital Marketing Specialist with 4 years in agency and in-house roles for direct-to-consumer brands. Manages a $1.2M annual paid media budget across Meta, Google and TikTok, plus email and SMS lifecycle programs. Tests creative constantly and reports on blended return, not just platform numbers.

Experience

Digital Marketing SpecialistJul 2024 - Present

Caliche Outdoor Co.

  • Manage $100K a month in paid media across Meta, Google Shopping and TikTok at a blended ROAS of 4.1x, up from 3.2x.
  • Rebuilt the Klaviyo welcome and abandoned-cart flows; email now drives 27% of online revenue, compared with 16% a year earlier.
  • Run 8 to 10 creative tests a month with the in-house designer, and user-generated video now wins 60% of them.
  • Cut cost per acquisition on prospecting campaigns by 22% by restructuring audiences and moving to broad targeting with stronger creative.
Digital Marketing CoordinatorOct 2022 - Jun 2024

Pecan Street Media

  • Supported paid search and social for 11 clients in retail, dental and home services with combined monthly spend of $250K.
  • Built Looker Studio reports that replaced a manual weekly deck for every client.
  • Launched a local search campaign for a 6-location dental group that lifted booked appointments 35% in one quarter.

Skills

  • Meta Ads
  • Google Ads (Search, Shopping, Performance Max)
  • TikTok Ads
  • Klaviyo Email and SMS
  • Google Analytics 4
  • Looker Studio
  • A/B and Creative Testing
  • Shopify
  • Budget Pacing
  • Conversion Rate Optimization

Certifications

  • Google Ads Search Certification
  • Google Ads Shopping Certification
  • Klaviyo Email Marketing Certification

Education

BBA in Marketing, Texas State University, 2022

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What hiring managers check first

Budget size and return

Monthly or annual spend and ROAS or CPA show the level of responsibility you have held.

Channel mix

Name the platforms you run yourself. Many DTC roles need both paid media and email skills.

A testing habit

Hiring managers want people who test creative and audiences systematically, not once a quarter.

Reporting you can trust

Blended metrics and clear dashboards show you understand the business, not just the ad platform.

Keywords the applicant tracking system matches

  • Digital Marketing
  • Paid Social
  • Meta Ads
  • Google Ads
  • PPC
  • ROAS
  • Email Marketing
  • Klaviyo
  • Google Analytics 4
  • Ecommerce
  • A/B Testing
  • Performance Marketing
  • Shopify

Use the ones that are true of you, in the words the posting uses.

Mistakes to avoid

  1. Platform metrics only

    Clicks and impressions do not pay the bills. Lead with revenue, ROAS, CPA or leads.

  2. No budget figures

    Without spend numbers, a recruiter cannot tell whether you managed $2,000 or $2 million.

  3. Listing every certification

    Keep the certifications that match the job. Old or unrelated badges add clutter.

Questions

Do digital marketing certifications matter?
They help early in your career and show familiarity with a platform. Results from real campaigns matter much more.
What if I can't share client numbers?
Use percentages and ranges, such as 'raised ROAS by 28%' or 'managed $50K to $100K a month'. They show impact without revealing confidential data.
How long should my resume be?
One page. With 4 years of experience, focus on your two or three strongest results per role.

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