Graphic Designer cover letter example

Graphic Designer cover letter example: opening where brand meets the shelf, proof from a dairy rebrand and design systems, and a portfolio walk-through.

Resume for this role

Aoife Murphy

Senior Graphic Designer | Brand Identity, Packaging and Campaigns

Cork, Ireland

30 October 2026

Brian KelleherCreative DirectorLeeside BrandsCork

Re: Senior Designer, packaging and brand

Dear Mr Kelleher,

I was pleased to see that Leeside Brands is looking for a Senior Designer with packaging experience. Most of my career has been spent where brand identity meets the supermarket shelf, and I would love to bring that to your food and drink clients.

My favourite recent project was a full rebrand for a regional dairy co-operative. I led it from the first workshop through to artwork for 60 products, and because I spent almost four years at a packaging company, I designed with the press, dielines and shelf in mind from day one. Within a year the brand went from being stocked in three retail chains to five.

I also build systems that make brands easier to use. For one client with three sub-brands, I created a Figma design system that cut their in-house artwork time by about a third. At Blackwater Print & Packaging I built a template library that reduced routine artwork turnaround from three days to one, and press reprints caused by artwork errors fell below 1%.

I present concepts directly to clients, and about 70% of my projects are approved at the first round. I think that comes from listening carefully in the brief and showing fewer, stronger routes rather than many. I also mentor two junior designers, which your advert mentions as part of the role.

I have 8 years in branding and packaging design. My portfolio is linked above, and I would be happy to talk through any of the projects in it, including the dairy rebrand from first sketch to shelf.

Kind regards,

Aoife Murphy

Fictional candidates and employers. Any resemblance to a real person or company is coincidental.

Now for your own experience and a real posting

Jobiko writes a cover letter from what you have actually done, for the posting you choose, and shows it to you before anything is sent.

Write my cover letter →

How this letter works

What each part of the letter above does, and how to do the same in yours.

The opening

It ties the candidate's specialism, brand identity on the supermarket shelf, to the studio's clients in the second sentence. Creative directors want to know quickly whether your portfolio fits their work.

Whom to address

Address the creative director or design lead, usually named on the studio's website. In Ireland and the UK, "Dear Mr Kelleher" with "Kind regards" is the common register for creative roles.

Requirements matched to proof

The posting asks forPackaging design from concept to print
The letter showsA 60-product dairy rebrand designed with dielines and press in mind; retail listings from three chains to five.
The posting asks forBrand systems
The letter showsA Figma system for three sub-brands, cutting in-house artwork time by about a third.
The posting asks forClient presentation
The letter showsAbout 70% of projects approved at first round.

Length

Five paragraphs within the usual 250 to 400 words. The portfolio does the visual work; the letter explains the thinking and results behind it.

This letter: 259 words.

The closing

It points to the portfolio and offers to walk through one project end to end, which is how design interviews are usually run.

Mistakes to avoid in this letter

  1. Describing your style instead of results

    "Clean and bold" is visible in the portfolio. The letter should say what the work achieved for the client.

  2. Sending too many links

    One portfolio link and one highlighted project are enough. Several links split the reader's attention.

  3. Ignoring the studio's work

    Mention a project or client type of theirs and how your experience fits. It proves you looked.

Questions about this cover letter

Should a graphic designer's cover letter be designed?
A clean, well-set letter that matches your CV is good. A heavily designed letter can distract; let the portfolio show your range.
How do I talk about client results I do not have numbers for?
Use what you can verify: listings won, approval rates, time saved for the client's team. Describe outcomes without inventing figures.
Should I mention the software I use?
Only if the advert asks for something specific. Studios assume Adobe and Figma at senior level.

More examples

← All cover letter examples