Isabel Moreno
Senior Product Designer (UX) | Research, Interaction Design and Design Systems
October 30, 2026
Erik LindgrenDirector of DesignDriftless HealthMadison, WIRe: Senior UX Designer, patient portal
Dear Mr. Lindgren,
Your Senior UX Designer posting at Driftless Health describes a patient portal that people abandon halfway through common tasks. I have spent my career fixing forms and workflows like that, first in insurance and now in education, and I would like to bring that experience to healthcare.
At Lakeview Learning I led the redesign of our teacher gradebook. I interviewed 24 teachers in their classrooms and found that they were fighting the tool at the busiest point of their week. We rebuilt the core flow around how they actually grade. In usability tests, task success rose from 62% to 91%, and gradebook support tickets fell 45% in the semester after launch.
At Capitol Square Insurance I redesigned the online claims form, raising completion from 48% to 73%, and phone claims dropped by 20%. I also built a journey map for auto claims from 18 customer interviews that shaped a two-year roadmap. Those projects taught me how much clear language and good error handling matter for people under stress, which I expect applies to your patients too.
Research is a habit for me, not a phase. I run three to four usability studies a month with teachers, students and parents, and I maintain a Figma design system of more than 120 components, used by five teams and built to WCAG 2.1 AA. I also mentor two mid-level designers and lead our weekly critique.
I have 7 years of UX experience. I would welcome the chance to walk you through these case studies.
Best regards,
Isabel Moreno